Idealista
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Website: Idealista
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Year Founded: 2000
Contents
What is Idealista?
Idealista is a Spanish real estate portal. It was founded in the year 2000 by Jesús Encinar, Fernando Encinar, and César Oteiza. Since its inception, Idealista has become the most important real estate portal in Spain and one of the largest in Europe, offering a comprehensive platform for buying, selling, and renting properties in Spain, Italy, and Portugal. Initially, Idealista had to navigate a traditional real estate market, but it successfully established itself as a reference point thanks to its innovative approach to using the Internet for property searches.
The platform began as an idea to modernize property searches, making information more accessible and improving user experience. Idealista has grown exponentially from its humble beginnings, continuously adapting to market and user needs by integrating advanced technologies such as interactive maps and virtual tours.
Who owns Idealista?
In 2024, the Cinven Fund signed an agreement to acquire 70% of Idealista for a value of 2.9 billion euros. Jesús Encinar, founder and president of Idealista, will continue to lead the company along with his team, just as he did after the sale to funds managed by Apax Partners in 2015 and EQT in 2020. EQT, which had been the reference shareholder since 2020, is reinvesting in the company and will hold an 18% stake. The funds managed by Apax and Oakley, which held 17% and 11% respectively, sold their shares in this operation, exiting the company's ownership.
The acquisition by Cinven reflects confidence in Idealista's business model and growth potential. Jorge Quemada, partner and CEO of Cinven Iberia, highlighted the exceptional management of Jesús Encinar and his team, and Cinven's intention to support Idealista in its next phase of expansion. This transaction underscores the value of Idealista as one of the leading classified platforms in the European real estate market.
Who is Idealista aimed at?
Idealista targets a wide range of users, including individuals looking to buy, sell, or rent properties, as well as real estate professionals who want to list their properties and use advanced management tools. The platform offers services for both individual buyers and sellers, as well as for agencies and real estate developers, providing a comprehensive solution for all real estate market needs. Additionally, Idealista caters to investors seeking opportunities in the real estate market, offering detailed data and analysis to facilitate decision-making. The platform also provides additional services such as property valuation and access to mortgages, making it a valuable resource for anyone involved in the real estate sector.
At Idealista, individuals use various tools and filters to find properties that meet their specific needs. Users can filter by location, choosing city, neighborhood, or even a specific address. They can select the type of property they are looking for, such as apartments, houses, commercial premises, or offices, and adjust the budget by setting a price range that allows them to see only properties that fit their economic capacity. Idealista also allows users to specify particular features of the properties, such as the number of bedrooms, bathrooms, size, and other amenities like terraces, gardens, and pools. Additionally, the platform's interactive maps allow users to see the exact location of properties and explore the surrounding areas. These tools make the search more efficient and personalized, helping individuals find the property that best suits their needs and preferences.
What properties are listed on Idealista?
Idealista lists a wide variety of properties, including apartments, houses, commercial premises, offices, and land. The platform offers options for both sale and rent, covering residential and commercial properties. Idealista has established itself as a reference point for those looking for any type of property in Spain, Italy, and Portugal.
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The diversity of properties on Idealista ranges from small urban apartments to large rural estates, as well as commercial premises in strategic locations and modern offices in business centers. This wide range of options allows users to find exactly what they are looking for, regardless of their specific needs and preferences.
Plans and Prices on Idealista
Idealista offers different plans for individuals and professionals:
- Individuals: Up to two free ads for properties and up to five free ads for rooms. If you wish to hide the address, there is an option available for €9.90.
- Professionals: Customized plans that must be consulted with the contact associated with Idealista. These plans include advanced property management and promotion tools.
How to Publish a Property on Idealista?
Steps to upload a property
- Create an account: Users must register on the platform to manage their ads.
- Fill in the details form: Include detailed information about the property, such as description, photos, price, and location.
- Publish the property: Once the details are completed, users can publish the ad on the platform.
- Manage the property: Users can update and manage their ads through Idealista's control panel, making changes as necessary and tracking interactions with interested parties.
Additionally, Idealista provides advanced tools to enhance the visibility of ads, such as highlighting options and special promotions. Users can access detailed statistics about the performance of their ads, allowing adjustments and optimizations to maximize the interest of potential buyers or tenants. The platform also offers technical support and advice to help users get the most out of their listings.
What Other Services Does Idealista Offer for Individuals?
Idealista offers several additional services that benefit individuals. One of the main features is the ability to set up personalized email alerts. These alerts notify users about new properties that match their search criteria.
For property and client management, Idealista acquired the powerful CRM Inmovilla in 2022, a tool widely recognized in the real estate sector. This management software allows real estate professionals to optimize their daily processes through a variety of advanced functionalities. With Inmovilla, you can easily manage your property portfolio, control visits and follow-ups, and automate the publication of ads on multiple real estate portals, including Idealista.
The platform also includes a mortgage comparator, which allows users to compare offers from different banks to find the best financing option. Additionally, Idealista offers a section of guides and advice that provides useful information about buying, selling, and renting properties, as well as real estate market trends.
Another valuable tool is the mortgage calculator, which helps users calculate the monthly payment based on the loan amount, interest rate, and term. Idealista also offers property valuation services, providing estimates of a property's value, which is useful for both sellers and buyers. Finally, the platform collaborates with renovation companies to offer renovation services, facilitating the customization of new homes for their owners.
Idealista in Other Countries
Idealista is one of the most prominent real estate platforms in Europe, and while its main base is in Spain, it also has a significant presence in other European countries such as Portugal and Italy. For those interested in finding equivalents to Idealista in other locations like London, France, or Germany, here are some of the main alternatives.
Alternatives to Idealista in the United Kingdom
If you are looking for an Idealista equivalent in London, the most notable real estate platforms in the United Kingdom are Rightmove and Zoopla. Rightmove, founded in 2000, is one of the largest and most well-known property search websites in the UK, offering a wide range of properties for sale and rent. Zoopla is also very popular and stands out for its price estimation tools and detailed market analysis, helping users make informed decisions about buying and renting properties in the UK.
Alternatives to Idealista in France
In France, the leading real estate portals are SeLoger and Logic-Immo, both backed by Axel Springer. These platforms offer a variety of advanced property search tools, including interactive maps, detailed search filters, and virtual tours. SeLoger is especially known for its extensive property database and user-friendly interface.
Alternatives to Idealista in Germany
In Germany, one of the main real estate platforms is ImmobilienScout24. This platform offers advanced search features such as the ability to draw on the map and view detailed property photos. ImmobilienScout24 is very popular among users for its extensive property database and intuitive search tools. Another notable competitor is Immonet, which also provides a large number of listings and useful tools for buyers and renters.